Xiaomi has been long enough in India to make itself one of the most popular smartphone brands. The company’s foundation was based on affordable and premium smartphone it once offered to disrupt the market and slowly moved towards flagship phones with a higher price range.Ever since its entry into the smartphone business, Xiaomi had a fair share of fame, but it is not without struggles and competition. Several other Chinese smartphone brands followed Xiaomi’s lead to prioritise India as one of the key markets to sell their phones. The formula worked well in their favour.
As the competition got stern, brands like OPPO and Vivo took lead and recorded a substantial growth in the industry not just in India but also on a global level. But Xiaomi used a smart approach to remain in the competition despite the uphill battle it faced with its rivals, which also include giants like Samsung.